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Interactive marketing and other great advertising ideas since 2003
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February 14, 2007
The Royal Guard Cheese game

Can you make the Royal Guard laugh? Accept the challenge and give a try to the latest Eurostar campaign which just debuted in Belgium. You have got several tools at your disposal: you can tell jokes, or you can use a small duck or a feather. Find the right combination and see what happens. If you succeed, you can also win a trip for 2 to London.


The advergame's concept is irreverent and funny, perfectly in line with Eurostar's approach to online communication.

If you're not good enough or if you haven't got enough patience, just go on YouTube to see what happens when the guard laughs.

Comments on this entry

A verry funny idea and indeed in line with other Eurostar campaigns. But very bad programming. It's hard to use the site with firefox and there are several bugs with Internet explorer. So an example of how you can kill a concept with bad technology.

Posted by: lieven at February 17, 2007 11:55 AM


It's an original idea, but not really funny. It looks good but the game is not what I expected. Boring!

Posted by: Marloes Wardenier at February 20, 2007 06:08 PM


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