In the UK, Glue London has launched an interesting online recruitment campaign for the Royal Navy. Since the message has to be delivered to 15-24 years olds, they've decided to go for the media this group usually uses: email and mobile phones. If you have a message to deliver, than take advantage of their "service"...

Get The Message it's a website and an application which allows users to send personalized (yes, they pronounce the recipient's first name) video messages to be delivered via both email and mobile phones using a variety of Royal Navy hardware from Sea King helicopters to submarines, dive boats and even Royal Marine Commandos.

The concept is quite original and surely very well executed. Video plays a key role in the campaign, and it's surely spectacular enough to get the attention of the picky 15-14 years olds.

Wow, bang on the money for me. Excellent production values, tv style ad on the web with the full interaction model. Lovely.

Posted by: Nick at May 15, 2007 02:30 PM

ehi Nick, thanks for leaving a comment...
but I know you work for Glue ;-)

Posted by: Martina at May 15, 2007 04:22 PM

Haha! Busted!

Posted by: Chris at May 16, 2007 09:35 AM

Damn. Good job though isn't it?

Posted by: Nick at May 17, 2007 11:37 PM