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Interactive marketing and other great advertising ideas since 2003
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June 21, 2007
The Bavaria 3D tour

Dutch agency Achtung has launched this week the new Bavaria beer website. It's a (light) interactive experience delivered with impressive graphics, which takes the user through the brewing process.

At first sight it reminds me quite a lot of the Get the Glass site. The technique is the same, great 3D animation and videogame style of the interface, and even if the content is definitely less rich (it misses some interactivity), but the whole thing is very well executed and will surely impress the users.

I wonder if from now on, with faster connections and with the new Flash wonders we are going to see more and more sites like this. Of course, in the executions we will ask also for great concepts, not only for impressive animations ;-)

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