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Interactive marketing and other great advertising ideas since 2003
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July 07, 2007
Click, and defeat malaria

Email marketing could prove a valuable tool not only to sell products, but also to raise awareness on social problems. On Houtlust I've found a very good example of email for social: a campaign to support an EMSI (Integral Health Medical Unit) project to eradicate malaria in Burkina Faso.

The agency is Tiempo BBDO and the work can be seen and appreciated on their website.

Comments on this entry


Yes; I tried it and sincerly, you can feel the no power, the incapacity to kill each Insect... Really good idee.

Design is simple, but effectif, beacuse, the most important is being concentrated in Malaria Insects...

Hello to all marketing passionated...

Posted by: juan at July 12, 2007 08:26 PM


Guys.. you should know, that this isn't even possible inside an E-Mail.

Really.. Nice fake work

Posted by: Hoppel at July 18, 2007 01:58 PM


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