Enfants Terribles is running a guerrilla marketing campaign placing straws around Italian cities. The action, carried out to promote soft drink Chinò has started last week in Turin with straws placed in fountains and other public spots, and will continue over the next few weeks, making Italians and tourists even more thirsty (it's hot, hot, hot these days).
According to the agency, people have already started stealing, collecting and selling on eBay the straws...
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