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Interactive marketing and other great advertising ideas since 2003
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August 02, 2007
Japanese Puma Tribes

From Japan, via the UK, the latest Puma's idea for football, called Puma Tribes. The site, created by Profero, allows users to create their personalized team uniforms (like NikeID already does ;-) touching and retouching all the possible details from the shirts to the socks.

Since it's quite rare for me to receive a campaign made in Asia, I must say I was pretty curious to have a look at the site, to see a possibly different approach to online communication. Actually there isn't anything different to see... ;-) but it's curious to note they use caucasian characters and it's nice to have an automatic update of the cost of the outfit your building depending on the choices you make.

Even if there are quite a few labels in English, if you want to find out more about the site, you can watch the video demo created by Profero to explain the project.

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