Love this site but it took me ages........ and ages......... and ages..... just to load it. Then there's the navigation issue. Imagine the target market - a 38+ dude trying to access this site quickly for the facts. He or she would be gone before you could say "hi". This site is cool but it's just way too heavy for the target audience. They want facts quick, not sexy flash. Shame but true ... Get past the "choose colour" and you have done well.