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Interactive marketing and other great advertising ideas since 2003
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September 12, 2007
Naughty 2 nice

A new episode in the ongoing feed of AXE campaigns. This time it's a (5 min) mockumentary about clean nice girls turning into naughty lustcrazed criminals when they smell AXE Vice. Result: overcrowded women prisons. Not as brilliant and well executed as this one, but again a very fun way of communicating the product. I especially like the way they integrated annoying product placement without being annoying.


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