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November 13, 2007
Tom Tom secrets (service)

From The Netherlands, an online campaign to explain users the (almost) secret functionalities of Tom Tom. The site highlights a series of features people might not expect to find in a navigator, features that can improve their social relationships and sometimes make their lives easier...


I like the idea of presenting the content like an operating instructions book, and I like the concept of the "secrets", but in my opinion the execution it's not as good. The experience is not very smooth and the site results to be too wordy, not really interactive. It's a pity because, as I said, the idea was interesting and could have been exploited better also because, pictured this way the "secrets" do not seem to be secrets at all...


The agency it's Black Magic Marker.

If you're interested in Tom Tom's campaigns, you might also consider watching this UCG video, produced for an online video contest Tom Tom has launched in Italy through the site Zooppa.

Comments on this entry

The bloody site takes forever to load. Maybe they still want to keep it a secret.

Posted by: Gustavo at November 14, 2007 04:23 PM


Forever to load and errors on their contest. Worthless site if you ask me. I gave up.

Posted by: Armstrong at November 29, 2007 08:22 PM


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