From Germany, a lovely campaign created by Scholz & Friends, Hamburg for the German Olympic Sport Federation. You'll better do a lot of sports... Copy says: "If you don't move, you get fat".

I don't get it, all the "wow" around this campaign.
The copy is very basic, the photography and art direction is poor and the idea ... pfff

Posted by: Spronski at November 19, 2007 01:39 PM

I actually do see a wow factor in this concept. Advertising today is so over the top that sometimes simplicity does the trick. I think they're hilarious.

Posted by: Angie at December 3, 2007 11:56 PM

I like the Idea.
It so cool and easy to understand.

Posted by: pine at December 4, 2007 01:00 AM