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January 09, 2008
Burton: Sabotage Stupidity

I really like the bravery of the project launched by Burton in North America. It's called "Sabotage Stupidity" and it challenges snowboarders to poach inside one of the four US resorts which still don't allow snowboarding.


Snowboarders are invited to submit a video that documents their experience, and the best video will be awareded with a cash prize worth $5000. Once again it's a challenge for user generated content, but it's a cool challenge, relevant and inspiring for Burton's target audience, so... well done! And let's see what happens!

via Direct Daily

Comments on this entry

I wonder if they can be at all held accountable for encouraging people to disobey mountain guidelines...

Posted by: sonya at January 11, 2008 01:11 AM


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