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January 16, 2008
The joy of problems

In the UK Honda has launched a mini-site to support its upcoming new campaign dubbed "The Joy of Problems".


The full site will launch next February (and again I personally find disputable the decision of going live with a work-in-progress site, but they must have had their good reasons for this). For the time being the site features a nice Tetris inspired layout and a jigsaw that users are called to help solving.


The agency behind the site is Collective London, while the TV campaign will be developed by developed by Wieden + Kennedy London. Learn more about the campaign on NMA.

Comments on this entry

The site isn't work in progress, the idea is that users help to build it as a teaser to the main site launching. Think it goes live at the same time as the TV ad.. Don't see what's disputable.

Posted by: David Smyth at January 17, 2008 11:35 PM


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