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February 07, 2008
Adidas: Adi Dassler

Adidas was founded in 1949 and named after its founder, Adi Dassler. Ever since the brand has been connected to global sports and lifestyle. Adidas is now the second largest sportswear manufacturer in the world. 180 Amsterdam just released an animated video that tells the pretty amazing story of the German shoe manufacturer Adi Dassler.

Comments on this entry

Oh theuy forgot to talk about Adi Brother : Rudi who was also make shoe sport and found his company (Puma)

Posted by: Guillaume at February 8, 2008 12:03 AM


yep, that's true and amazing. But not really smart to do in a adidas film..;-)

Posted by: wouter at February 8, 2008 05:30 PM


Pretty fun documenta-ad. I especially like the ability to properly say Adidas over and over again; brand recognition for the ear.

Posted by: Marc Anteparra at February 8, 2008 11:39 PM


Thanks to you for blogging this. It�s definitely a funny video. Everybody should take some break like this :)

Posted by: Benet at February 9, 2008 10:43 AM


Now all it's about Fight For Kisses... Found new ways, please...

Posted by: Pablo at February 11, 2008 09:47 AM


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