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Interactive marketing and other great advertising ideas since 2003
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February 20, 2008
The history of the heart

The Heart exhibition at the Wellcome Collection explores the medical and cultural significance of the heart. Featuring exhibits from the Egyptian Book of the Dead, Leonardo da Vinci and Andy Warhol, through to live heart surgery.

theheart01.jpg

Interesting to discover such an interactive site to promote an exhibition. Curious to find medical information approached in such a way. It's not really the kind of content I'll be willing to discover (I'm too easily impressionable), but I definitely appreciate the effort of making science and medicine accessible.

theheart02.jpg

The agency behind the site is Unit9.

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