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Interactive marketing and other great advertising ideas since 2003
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April 30, 2008
Nokia 3110 Evolve(s)

Nokia has recently launched a website to present its environmentally friendly phone, the 3110. The site doesn't tell much about the technical features of the phone, rather it focuses on the ecological aspects of the project, with a series of interests to Nokia and WWF people.


At first sight (and also at second sight), the website hasn't got anything special. The navigation interface, in particular, is a bit "disconnected" and could be very much improved. However I appreciated the enrichment of the interviews with simple yet nicely done animations that reinforce the story telling and help the viewer to keep paying attention to what the testimonials say.


I believe the agency behind all this is Wieden + Kennedy.

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