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Interactive marketing and other great advertising ideas since 2003
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May 03, 2008
The Mentos KissCam

Mentos has launched the KissCam. Web interactivity reaches new levels... Use your webcam to kiss the girl (or the man) in the video.

mentos_webcam.jpg

I can't decide whether it's a great viral or just a very silly idea by Perfect Fools and BBH London. What do you think? Maybe it's both...

Comments on this entry

Fantastic! Great ending.

Posted by: Alex at May 3, 2008 11:30 PM

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It's a move from BBH to take their television knowledge into the interactive space. Great production but a one hit interaction.

Posted by: Jeremy at May 4, 2008 03:40 PM

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How many interactions does this great idea need? Absolute quality! Incase you need to interact more than once, I found this from Mentos too, also from BBH i think:

http://www.mentoskissfight.com


Posted by: Dave at May 4, 2008 11:49 PM

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I liked the integration of the "pass him the mint" instruction- not to intrusive and cleverly executed.

Posted by: sonya at May 5, 2008 12:26 AM

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It's a pretty clever idea that continues the tradition that Mentos is irreverent and light-hearted. It's a funny ending. Pays careful details to those who don't have webcams. I don't see myself making out with the laptop screen, but I'm sure I'd talk to friends about it if Mentos or mint candy were ever discussed. Nice dramatic effect as well :)

Posted by: Gary Lai at May 6, 2008 02:15 AM

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the interaction is just based on overall movement, it's not as smart as the original webcam piece http://www.o2stareout.com

Posted by: Mark at May 6, 2008 03:01 PM

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