Palette, the new car by Suzuki, is really ugly, but the Japanese site to present it is really nice (and weird). It's something between Mary Poppins and Charlie Chaplin, with animations and a story telling sweet and definitely unusual.

As usual, I don't speak Japanese, so I don't understand a word, but I like to point out the different communication approach chosen by Suzuki to present its new family car. I can imagine kids sitting at the PC with their parents browsing through the site to discover the animated stories.

Is really amazing the lot of criativity,design and famous characters used on this website to hide how ugly is the car, haha

Posted by: steve ePonto at June 16, 2008 09:50 PM

I think it's great that this site appeals to the whole family, even though the parents would clearly be the purchasers.

Posted by: Sonya at June 17, 2008 07:41 PM