Needless to say, in Germany they know who to build great cars, and how to build websites that present cars in the right way. The latest work we are talking about is by Tribal DDB Hamburg, that created an online experience for the new Scirocco by Volkswagen.
There is a lot of content to explore starting from the chrystal box where the car is kept that looks like a reliquary. Users have two options for the navigation, they can either follow the storytelling in video to get an overview of the car (style, performance and experience), or they can decide to find out all the details going through a good amount of text and videos.
Don't look at this site as an example of great creativity. This is not what it's about. It's simply (but this is enough) a very good example of a functional site, that works well in presenting the car while creating a bit of an experience for the users.
Don't get me wrong I don't want to trivialize Tribal's work, I just would like to point out that, in some cases like, for example with cars' websites, if you manage to create something aesthetically beautiful (and functional) your job is done even if you miss the creativy boost.
via The FWA.