If you are a fashion brand and you want to be perceived as cool by your consumers you have to do things differently, also online and also when you simply have to present a collection on the Web. Obviously being innovative is not a simple task, but Hello Monday managed to create something different for Red Issue: a website where you can navigate by drawing symbols on the page.
As the agency writes on her site, the Red Issue website challenges the traditional navigation paradigm and proposes a more playful and interactive way to experience both the contents and the brand. In a way, you feel like an Egyptian drawing hieroglyphics on the screen.
I must say that I really like their solution, it's fun, it's quick and it's easier to learn than you might expect. Lovely work. A new way of navigating the Web is born.
via The FWA.