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Interactive marketing and other great advertising ideas since 2003
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September 04, 2008
Discover your Turbo Gene

Anothere cool interactive project coming from Sweden: it's called the Turbo Gene Test and it aims at discovering your personality as a driver and consequently, the car you should drive.

saabturbo_a.jpg

It's a simple but amusing experience, very nicely designed with witty questions and interactions that make the website worth a couple of minutes visit. Unfortunately at the end the outcome of the test is a bit too obvious and boring, but maybe it's me that I'm too demanding.

saabturbo_b.jpg

The agencies behind the project are Lowe Brindfors and Acne Digital.

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