In Mexico, our friends at Grupo W made a qualitative and original website for Unilever's brand Rexona (aka Sure).
To promote its Sportfan range, the brand invites you to compete through a series of different games. You'd better perfectly know Mexican football for one of them, if not you can still enjoy the freekick game as I did!
The 8 best players will be selected, and will have the chance to follow the Mexican national football team on its way to the next World Cup. That means 4 qualification games and then 4 games in South Africa. That is in the case of the team getting qualified, if not, winners will have to find consolation with friendly games... (Rexona is an official sponsor of the team).
Apparently the campaign started with teasers on portals such as Yahoo! few months ago (around the end of May). The reveal then took place at the beginning of July. The site uses Flash in an impressive way. The quality of video and animation is amazing. Videos seem to be in high resolution, while all the animation flows perfectly. The navigation might not appear intuitive to all, but nevermind. You will find entire new pages and some other content if you click right. I would say in a way that gives even more interest to the site.