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September 19, 2008
The X Factor challenge

I love when media are well integrated delivering a rich and new experience. It's the case, for example, of The Carphone Warehouse X Factor Challenge website in the UK, that perfectly supports and enhances the TV show.


The website has the most basic and obvious functionality which allows visitors to vote for their favourite performers in the show. But there is more, as users have also the chance to become stars of X Factor themselves. By using a PC or a phone the next singers wannabe can record and submit their performance, winning the chance to participate in the show, as the artists or, at least, among the audience.


CHI & Partners London and Unit 9 did a great job, both with the concept and the execution. First of all, as I said before, I like the way the web has been integrated with the TV show.

And I like it not only for the tools (vote/submit) they put online, but also for the tone of voice of the communication.


The website is fun to watch and play with even if you're not an X Factor fan. It's a show for the masses, but it uses a visual approach that makes it more classy and definitely amusing. Don't forget to have a look at the TV spots also.

Last but not least, Unit 9 made an excellent work with the sound design. I love the playing notes when you mouseover the menu, and I love the soundtrack that accompanies the visit experience. It might sound obvious, but if you create a website for a music show, than sound has to be at the center of the stage, even in tiny details.

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