From Japan, a new website that, if I understood it correctly (?! ;-) is extremely cool. But let's proceed with order... First of all, the link: Tutuanna is a Japanese underwear brand that has recently launched a virtual showcase of its entire collection.
The design is very nice, very feminine and, most importantly very functional. There is also an help menu that supports even the less experienced visitors.
The options to navigate through the items are interesting and clever. By clicking on the icons on the left and right side of the screen you can see refine your selection by color, pattern and garment.
But the coolest thing is that to each piece of underwear is associated a dedicated tone. By combining 3 pieces you create a unique track that you can then becomes a ringtone to download to your mobile phone.
The only negative thing is that there isn't an ecommerce module attached.
BTW I don't know the agency behind the Tutuanna project. Would be great if someone could leave a comment with the name & link.