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September 29, 2008
Volvo's RUSH

On October 4th 2008, the Volvo Ocean Race will start off again in Alicante, Spain. Volvo, head sponsor of the global sailing event, just launched RUSH, a cool interactive film game to promote the event - and offcourse some of their Ocean Race car models.

The game is based around a rescue team that picks up a mayday message and needs to get organised. In a four screen video interface you need to give the right directions to help out the team. It's a realistic adventure, easy to play and keeps you entertained all the way through. It might take a while to load, but it's definitely worth the waiting.

Responsible agency is Euro RSCG 4D Amsterdam.

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