Rob Walker's blog sent me your way - I work at a student-loan guarantor doing financial-literacy communications and was just looking at the Bad Credit Hotel this week. I think it could be useful, especially since it's not *just* a web campaign - it's part of a TV and print effort, and comes at the same time as a lot of other efforts from other people.
That particular website has some good calculators ("True cost" is nice), although the user-interface is kinda subpar.
I'm curious to hear your opinions about the effect of large numbers of financial-literacy communications coming out in a somewhat uncoordinated fashion. Everyone who takes out federal student loans, for example, has to have entrance and exit counseling about how to manage their loans. Student-loan lenders, guarantors, servicers, colleges, high schools, and even credit-card issuers are offering increasing amounts of web-based, print, and in-person debt-management advice. Are they effective? Hard to say.
If past campaigns I've worked on are any indication, a well-targeted effort can cut loan delinquency by one or two percent, which pays for itself from the lender's perspective, at least.
Posted by: Aaron Weber at November 2, 2008 03:19 PM