I realize it might sound weird for a young lady to sound excited for the upcoming release of a videogame but, you know, I'm an all around digital lady, and I therefore like videogames... A new episode of Gears Of War is going to hit the market this week and of course there is a campaign on air to promote it.
The website for Gears of War 2 is nicely developed in Flash, but doesn't really come up with anything new. Once again, the game trailers look like the best part of the campaign, with a poetic tone of voice that tries to contrasts the violence of the game.
The new video is nice but it can't compete with the Mad World trailer launched two years ago. Creating a sequel, also for a spot, is not easy, especially if you decide to follow the same creative path.