There 's a French common proverb (arrogant of course...) saying "In France we don't have oil, but we have ideas".
And this new website is a cool idea. Nice and simple.
It offers you to buy a special hat (bonnet). First you can customize it (shape/colours/material) and then choose the granny who is going to knit it. At the end, the site is nice but incomplete, but who cares, let's say it is part of the home-made concept! It plays on contemporary trends like customization, and humanization of the trade.
My Xmas list just got extended !