If you love cheese as much as I do, here is a website with which you will fall in love at first sight. It's called Cheese Cupid (!?) and it takes you through a discovery experience of the cheese world.
Basically it's a guide that helps you discovering the best cheese you can eat with each category (and sub-category) of drink (beer, white wine, red wine and liquor).
Launched by the Wisconsin Milk Marketing Board the website is simple but well developed and, most of all, extremely useful. Since they started with the idea of Cupid and Love for Cheese, I think they could have dared doing something more, especially in the introduction to the experience.
Update 15.11: From Sweden we have another example of cheese promotion, that actually makes me change my mind about the American one.
The use of videos makes such a huge difference, and definitely delivers a better experience!