Sometimes banks are able to do things differently. About one year ago I posted about ING's I need to go from Belgium, now it's time to fly to Brazil to discover I Can Bank It. The website, created by Gringo for Banco Itau tries to teach the youths how to save some money or, at least, to spend it in a better way.
Pick a character and begin the experience. How many minutes do you spend on your mobile every day? Do you know that reducing the costs of your calls could help you saving enough money to buy a laptop?
Even if the site is aimed at teenagers, regardless of your age I'm sure you can learn a few interesting things!
In I Can Bank It tone of voice is funny and engaging, exactly like a website for teenagers should be. It's not rocket science, but if you have a look around you realize banks seem not to be able to speak the language of their young consumers. We are not all serious entrepreneurs, some of us are still young and want to have fun!