In Japan Sony has launched a new, beautiful website to promote its Cam recorder. It's a virtual experience of a child's growth documented with a Handycam.
The video experience is somehow poetic and sligthly interactive. While you watch the video, you can select your favorite moments and record them. The ending of the movie will be different depending on the scenes you've selected.
Have a look. You don't have to speak Japanese to enjoy the work and remember that even if the interactivity is basic and simple it still makes the difference in the digital world. You don't have to push the 2.0 boundaries too far away (or in the direction of a dejavu), the best solution to engage consumers online is always closer than you think.
Also, it's interesting the feature that allows users to embed the entire site on their blog.
The agency is Hakuhodo.