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February 02, 2009
The First Worlwide Site Where Nothing Happens

Have a break, visit the website where nothing happens. And if you spot any activity, email the webmaster, as it's very likely going to be a bug.


Very simple but very nice. And so much in line with the KitKat brand message.

Comments on this entry

..tells so much so about KitKat for sure :P

Great find!


Posted by: Sampad Swain at February 2, 2009 12:21 PM


I like the concept, communicates brand messaging pretty well... but why the preloader?

I wonder how much they had to pay for it though.

Posted by: Keane at February 2, 2009 12:31 PM


Ah, I just noticed, they spelled "where" wrong in their URL, they dropped the H. Whoops! How did no one on their team catch that?

Posted by: Keane at February 2, 2009 12:34 PM


You are right Keane! I didn't notice it...

Posted by: Martina at February 2, 2009 01:08 PM


Are you crazy? It's a Flash site (???), which loads for almost 30 seconds, where nothing sounds like an agency joke. I agree with Keane: i bet they were charged through the nose for this and I can't think of a single reason why they did it. Especially as its claim is patently untrue. How many sites are dormant?

Posted by: Nick at February 2, 2009 05:19 PM


Just noticed that 'Worldwide' is spelled wrong in their URL.

So, technically nothing doesn't happen. Mispelling happen,then they get fixed.

Posted by: Eimer at February 2, 2009 06:54 PM


"Worldwide" is spelled wrong in the URL as well.

Looks like something happens after all...mispellings.

Posted by: Eimer at February 2, 2009 06:57 PM


Awesome site. Very creative, and communicates the brand message perfectly. It must be great to work with clients that allow you to use your creativity in unique ways.

Posted by: The Ultimate Account Guy at February 2, 2009 08:08 PM


Their email address doesn't work, whether you spell it 'were' or 'where'. This is sloppy execution, but cheap as hell to make i expect. Why make it flash though? Just make it a static JPEG?!

Posted by: RadioBrooker at February 3, 2009 10:06 AM


heavens above the KitKat logo is a JPEG image - surely Nestle / the Agency must have a vector version of this iconic product logo? I believe this is where the Flash file size issue is rooted...

...maybe they are taking a poke at us WebHeads! Take a break from being geeks about the details of "great web design" - look here at this Adverblog - the KitKat project has got us talking, texting, blogging, debating, speculating, ridiculing even!

Posted by: andrew b at February 3, 2009 01:15 PM


The reason why I like this project and I posted about is because they make fun of us, digital people, with a witty touch. We spend a lot of time online, browsing, clicking, commenting etc... basically we interact with a lot of websites. KitKat offers us to have a break in our crazy digital journey by visiting a website where nothing happens.

I'm amused by the idea, and even more amused to see all the discussion going around here :-) They definitely managed to create a buzz, at least here on Adverblog.

What I would like to know is how they are promoting the initiative. Just through WOM?

Posted by: Martina at February 3, 2009 04:08 PM


I love this. And to answer Nick's question above about the preloader - if you read what the words are underneath you'll see that they are some of the 'hottest' topics around today that people are consumed with online and in reality. It cycles through them and then drops you on a nice clean surface asking you to take a break. Very intelligent and well done. Finally

Posted by: Patryk at February 3, 2009 10:07 PM


What a useless waste of pixel space...

Posted by: Finn at February 5, 2009 08:45 PM


Yeah, I can see your point Martina but being the 'digital person' or 'geek' I am, I downloaded the flash swf file from the site and opened it with a swf decompiler to see if we were being had. (a swf decompier is an application which allows you to convert published flash swf files back to workable FLAs)

What did i find? Ladybirds (or ladybugs what ever you wanna call them) flying and scuttling around the site. Not sure what the activation is to make this happen is but someone spent a lot of time animating their little legs and wings etc and they're quite detailed and well done. Oh and when these bugs enter the screen a nice form pops up so you can tell someone about them if you can be arsed enough.

But as i said I don't what you have to do to get these creatures to appear but I'm guessing it has something to do with the time stamp in the top right corner.

So really this is not The First Worldwide Site Where Nothing Happens as something was indeed intended to happen. On the other hand My blogger site which i setup back in 2004 has never been updated. Now there's a Worldwide Site Where Nothing Happens.

Posted by: TheDr at February 6, 2009 08:49 AM


Interesting side note to the issue about the spelling errors in the domain:

Quite funny. :)

Posted by: Johann Schwella at February 6, 2009 12:42 PM


hahaha Johann, hilarious, hahahaha

Posted by: Daniel Granatta at February 6, 2009 03:34 PM


Also, in that list of 'hot topics'/things that scrolls as the site loads, I'm guessing that "goggle it" is a misspelling of "Google it"...?
Oh dear.

Posted by: Jim McHelm at February 6, 2009 03:58 PM


Love this! Great use of a simple idea to get the point across, great use of a HUGE URL, and great use of hidden text to reward those that spend more than 1 second looking at a site.

Posted by: Cory O'Brien at February 17, 2009 04:35 AM


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