Onitsuka Tiger has recently launched a campaign to celebrate its 60th Anniversary and promote its new collection ispired to the Japanese Zodiac. Amsterdam Worldwide has created a short animation movie and has refreshed thewebsite and the print campaign according to the new concept.
The video animation is very cool, and also the website, even if it features pretty basic and not particularly interactive content, proves to be pretty nice.
In case you don't know it, you can discover your Zodiac sign according to the Japanese astrology, and you can then discover the items in the Onitsuka Tiger Zodiac Collection inspired to that given animal. Unfortunately this latter part of the site isn't very developed, as product is displayed only in small pictures you cannot zoom in nor click on to find out more. Personally I would have loved to get a better view on the Tiger t-shirt.
Needless to say this would have been a great tool for e-commerce... What is your sign? Here you go, these are the products inspired to your sign... click and buy!
This is the print ad featuring the Cycle of Life concept.