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Interactive marketing and other great advertising ideas since 2003
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February 06, 2009
Heineken's user generated Walk In Fridge

Heineken booked a nice viral success with the recent Walk In Fridge commercial. Within a couple of weeks it got over 5 million online views. is now pointing at a user generated Walk in Fridge, spoofing the commercial. Production is pretty slick, so probably no consumers involved, but that doesn't spoil the fun.

Comments on this entry

This is surprisingly good. It's obviously too well done to be UGC, but at least they don't try too hard to pretend that it is.

Posted by: Cory O'Brien at February 6, 2009 05:08 PM


The spoof is really good, I have to say. It is also a great example - even if it isn't authentic user generated content - of participation by consumers in advertising. Nice job!

Posted by: Tom Rachielles at February 8, 2009 07:50 PM


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