Swedish underwear brand Bjorn Borg is online with a new, amusing campaign that exploits the digital media at its best, providing visitors with witty sense of humor, interactivity, media integration and even a dating service!
The concept is all about breaking up in the name of love and then starting the hunt for a new partner. Bjorn Borg knows how hard it is to finish a relationship, so he starts by offering us a service to help us sendind the SMS message which will change our lives. But first of all, you have to take the test to understand whether you should break up or not with your partner.
If the result is positive, you will immediately find a mobile phone (and some inspirational words) to dump your partner...
Once you've sent the break-up sms to your current partner, make sure to continue the online experience clicking on "Find your next love here". The best as yet to come!
The agency is Farfar that once again did a wonderful job coming up with a great concept but also with a great execution.