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March 03, 2009
Beams Women gets 25

Beams celebrates the 25th anniversary of its Women collections with a dedicated website.


As it often happens with Japanese digital works, the product presentation is particularly interesting to check out, even if, at first sight (and not only), it strongly reminds me of the Tutuanna website launched last September.

Unfortunately although they created a very good interface to explore and appreciate the product in detail, there is no ecommerce module attached. And this is really a big missed opportunity.

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