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March 17, 2009
Coach K and NIKEiD

If you're a (Nike) basketball fan and you admire coach K, then you'll love this NIKEiD video...

Comments on this entry

whoa, when will Europe have a campaign like that? ;)

Posted by: BadSwan at March 17, 2009 10:26 PM


Just do it, my friend :-)

Posted by: Martina at March 17, 2009 10:36 PM


Coke did something similar to this with Duke and KU for March Madness. They both pair something unique about the school during basketball season with the "madness" of coke.;=related

Posted by: Emily H. at March 20, 2009 11:05 PM


It came out in perfect sync with March Madness, and I'm suprised more teams didn't customize a shoe. It gets consumers involved because they too can go online and design their own bball shoe.

Posted by: Jay School at April 6, 2009 06:36 PM


I like how this commercial came out in sync with March Madness. Gives me the feeling that I could go online and design my own KU shoe. Even the commercial gives an interactive vibe with the mascot and fans submitting their designs.

Posted by: Linds Jay at April 6, 2009 06:39 PM


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