O'Neill is online with a new website, refreshing and young as the brand aims to be. From the first click you have to decide whether you want to discover the women or the men version, and this is already an important decision that has been taken (by the brand, not by the consumer :) as, in my opinion it's a bit brave yet praiseworthy to separate in such a strong way the two experiences.
Anyway, regardless of way you will take, the experience won't disappoint you. Both sections are rich of content and visually extremely nice with great photographs from the surf and snow world.
Ecommerce is also there, with the product very well integrated in the brand experience.