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April 27, 2009
Honda makes Vimeo shine

You've probably seen the Wii Warioland Shake it experience on YouTube. Vimeo, known as YouTube's high quality competitor, now takes these kind of site takeovers to a whole new level with the Honda Insight campaign. Below you see the commercial, but for the whole experience, you should visit Vimeo itself.

For those interested, here's the making of.

The agency is Wieden + Kennedy Amsterdam.

Comments on this entry

The takeover wasw made by Wieden+Kennedy Amsterdam
Honda's advertising agency

Posted by: Guido at April 27, 2009 01:15 PM


Clever and definitely attention-grabbing.

Posted by: Advertising Pawn at April 27, 2009 03:19 PM


Hey the video is great but the thing is I truly appreciated when I understood the making off. Without seeing the making off is kinda like nice but not great. After the making of is GREAT!,... Also the Vimeo incorporation is very nice. I think we will be seeing this kind of integration more and more,...

Posted by: GabrielAp at April 27, 2009 09:00 PM


Gabriel it's right, but if you see it a couple of times closely you cansee that the LED ligths are cars. I think it's AWESOME, mi hat is off for all the team...and the developement with vimeo, even better, it's simpler than the Warrio one, but very well done.

Posted by: Fernando A. at April 28, 2009 06:10 AM


great work!

Posted by: Jeri at April 28, 2009 09:53 PM


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