Long time I don't post about advergames. Is it a sign? Are advergames getting out of fashion? Maybe. The focus has shifted, we all now the new trend is called social media :-)

Anyway... this post is about an advergame and a juice, Capri Sun.

The project is aimed at kids, and the design and animation make the difference in delivering a nice experience very much in Pixar style.

via

it's likely that you like to play game. I also like too :)

Posted by: Johan at April 28, 2009 09:22 AM

Social media hasn't killed off advergames. They'll still be around.

Posted by: Jack Zufelt at April 30, 2009 01:15 AM

I'm guessing this will be very popular with elementary school kids. A lot of after school programs allow kids to play on the computer and they are all over online video games.

Posted by: Emily H. at April 30, 2009 02:18 PM

I don't agree. Advergames will be around for another decade, at least. More and more people play, whether it be online or not. Players are more diverse than ever : gender, age, social background... We've become players !

Posted by: audrey at May 18, 2009 12:46 PM