An inspiring little project in this time of worldwide recession. Cards of Change is a collection of business cards from people who got recently ditched at their company, but bring out the positive side in a personal message on their card. The project is set up by some former TBWA\Chiat\Day employees, united in Unknownlab.

Via Adfreak

What a beautiful way for these people to express themselves in these tough times. So often we feel like we live and breathe by our title. By breaking out of their mold - "re-labelling" themselves so to speak - they have been able to redefine themselves, prioritizing to them what is most important to them.

Ironically, it looks like most of the contributors have worked in marketing or advertising. For those who had to help with their clients' branding, I wonder how difficult it was to re-brand themselves?

Posted by: Christy Panlilio - Added Value NA at May 8, 2009 10:52 PM

I love this. Almost wish I got fired so I could participate:)

Posted by: Christian at May 11, 2009 10:33 AM

Love this. Really hope this positive act catches on worldwide.

Posted by: Jack Zufelt at May 12, 2009 11:40 AM