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May 13, 2009
Fiat Punto T-Jet, a real car inside a game

Last couple of weeks it was time for judging some iberoamerican festivals, such as FIAP (in Argentina) or Wave (in Brazil) and as usual, my main interest was to check, as agencies, which messages those festivals are giving when announcing their lists of winners, as to know where the industry from the region could go.

A bit disappointed because we're pretty much stuck to formats as microsites and banners still, but finding also some little treasures as the one that won Grand Prix at Wave, a kind of advergame called "T-Racer", created by Agencia Click (in collaboration with Colmeia and TAXI.Labs), and in which you can race in real time against a real driver, either in the site or in a car-installation done for the brazilian Big Brother tv show.

The case study shows the project better than my words, i like very much this approach of extending the digital experience outside the screen :)

Comments on this entry

i don't really get this. the videos are in english but there is no english option on the site, so i can't register because of a small mistake i made on the form. the casestudy is in porteguese so there is no way of understanding it for about 95% of the world. and i really want to experience it. help? anyone?

Posted by: musa at May 14, 2009 08:17 AM


Excelent case!
Very innovative and relevant.
Congratulation AgenciaClick e Colmeia...

Posted by: Matias Feldman at May 14, 2009 06:28 PM


I'm brazilian, but don't live there, and don't have a CPF, RG and driver's license number from there.

I put zeros and it accepted.

It's kind of stupid that they have english on the site, because it makes no sense... that black dude doesn't add anything to the concept.

Posted by: Marcelo at May 15, 2009 04:24 PM


As being the CEO of TAXi.Labs, I'd like to notice that the company that developed 100% of the game, was TAXi.Labs. We were hired by AgenciaClick, and worked together with Colmeia (that was responsible for providing us with the GPS data).


Posted by: Leonardo Dias at May 18, 2009 07:06 PM


Thanks for the info, Leonardo, i updated the post with it... and congratulations, i think it's a great project :)

Posted by: Daniel Granatta at May 19, 2009 03:59 PM


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