In Sweden, Wasa has launched a website with a guide to an healthy breakfast. Forsman & Bodenfors have created a simple yet extremely beautiful visual experience.
Visitors are invited to pick the stuffs they usually eat for breakfast. Based on their choices they then receive a feedback on how healthy their nutritional habits are. Plus they also get some suggestions for healthy alternatives for each of the week.
As said above, maybe this website isn't particularly fancy nor innovative but results to be very clean and beautiful and, last but not least, useful... if you speak Swedish :-)