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June 06, 2009
LG Cyon, "pop" rocks

I love the crazyness (close to nosense) of the website launched in South Korea by LG to promote its latest mobile phone model named Cyon Lollipop. Full of fluo colors and pop music the site doens't show much about the phone but rather focuses on providing a cool amusing experience.


The visuals strongly focus on papercut pieces animated in stop-motion with a retro-disco mood.


It's probably one of the first examples of a website (and a Tv commercial) created like a music clip. The protagonists of the campaign are the Big Bang a Korean R&B; and hip-hop band.

The agency is d.o.E.S..


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