I'm not a big fan of global charities, like Unicef or the Red Cross, as I always have the feeling they invest too much money in advertising (money that could rather be spent on factual charity actions). I therefore have contrasting feelings also on the Our World, Your Move website which hit my mailbox today.

It's the first global online campaign by The Red Cross Red Crescent Movement which asks everyone to make the world a better place, starting with a small gesture. The integrated action kicked off about two months ago with the release of a beautiful one minute cartoon film.

The initiative is really good and if really well conceptualized and executed on digital then it would have created great momentum and leveraged the campaign.

Posted by: Mahek at June 10, 2009 06:23 AM

Hi, i totally agree with this sentence : "I always have the feeling they invest too much money in advertising (money that could rather be spent on factual charity actions)."

And thanks for the news!

Posted by: publigeekaire at June 10, 2009 07:15 AM

I think the cartoon film is beautifully made but the 'small gestures' concept is not really made clear. What has the football that goes from a TV to an African village to do with the 'small gesture'?
A lot of advertising is too complex for me. This doesn't get the message across for me.

Posted by: Gerdien Stevense at June 14, 2009 10:06 PM