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June 10, 2009
The Uniqlo calendar

Another interesting online project from Uniqlo. After "the clock" and "the map", it's time for "the calendar".


The website at the moment is pretty basic: landscapes across Japan are featured with tilt-shift style photos. If you click on the photo it becomes a mosaic, and you can discover an Uniqlo item that matches the color of the tile. As usual (at least for the Japanese brand) e-commerce is then just one click away.

To be honest, despite the very beautiful photos presented with a stop-motion flow, the project looks interesting but not with the cool additional twist Uniqlo usually has. However I believe it's just a question of time, as a lot of links are work in progress.


Comments on this entry

What an interesting way of creating visual art and product marketing... especially when the focus is on COLOR. Thanks!

Posted by: Leigh at June 11, 2009 02:19 AM


The design is very appealing. Very modern.

Posted by: Jack Zufelt at June 15, 2009 01:04 PM


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