Brand Republic Asia reports that in South Korea Daewoo has launched an integrated campaign to promote its Tosca model. A Tv spot and a website try to get the attention of egoist potential first time buyers of the car. The creativity has a strong focus on individualism, with a series of stories told through videos.
As usual, it's impossible for me (and probably for many of you :) to fully enjoy the content, as the language is definitely an issue, even if the website is made of a series of small videos to watch. Anyway it's nice to see a different, more "human" I would say, approach to automotive marketing.
The agency is Diamond Ogilvy.