In the Netherlands, IKEA is setting a great example of useful consumer generated content with the 'Design Your Own Life' campaign. A few months ago, they've launched Open Kitchen, a user generated showroom of kitchens with IKEA products. With over 2000 entries, it instantly became the biggest kitchen showroom in Holland. Right now they've launched the follow up Bedroom Secrets, in which you can have a look inside Dutch bedrooms. Literally, because besides the user uploaded bedrooms, a webcam stream makes it possible to watch the bedrooms of Lonne, Sven and Manette, live.

Responsible agency is Lemz

Ikea's campaigns are always fun and interesting. This one seems no different.

Posted by: Jack Zufelt at June 23, 2009 12:29 AM

Ikea rules! besides really liking its furniture, i am in love with their campaigns, they are truly doing something different and making a difference at the same time

Posted by: advertising agency at June 23, 2009 03:30 AM

Ikea does it again. Love that it taps into the home voyeur in all of us!

Posted by: Kate Towey at June 25, 2009 05:03 PM