Philips is convinced of the quality and power of it's own products, so it decide to take on any challenge for any of it's product in a new campaign called Philips Versus. Interesting twist is that the campaign is running almost fully on Twitter (@philips_vs).

Basic idea is that you tweet your (most crazy) idea about what a Philips product should take on, and the chosen idea wins the 21:9 Cinema TV and will be produced. To give some inspiration, a couple of ideas are already produced by responsible agency Tribal DDB, as you can see on the supporting campaign website.

The viral with the rooster is just amazing. Great job!

Posted by: Nikolay at June 25, 2009 11:30 PM

Wow, very interesting video. Excellent idea.

Posted by: Stefanie Hartman at July 2, 2009 11:41 AM

Really innovative. Very interesting ad campaign.

Posted by: Jack Zufelt at July 2, 2009 11:44 AM