In Pak de Polo Live the new Polo is driving around Holland for eight straight days. Along the way anyone can stop the car and make a ride. The one with the most kilometres behind the wheel gets the car.

At the campaign website, a live stream covers it all and shows who's in the car, and where they are heading. Also, visitors can make the car come their way by leaving a postal code. The result is a hectic ride through Holland, which can be watched in an entertaining, real life, interactive TV program, that lasts from 09.00 till 21.00 (local time).

The campaign is pushed through a TV commercial, newsflashes on the radio and several leading bloggers that make a ride. A digital version of the game runs on the biggest local social network, Hyves. Credits go to leading Dutch agency Achtung!