When i first saw "Sony Bravia's Play-doh" the first thing i though was "it could be done in 3D but it's much cooler doing it by hand".
This is not new, but i wanted you to know this game just in case you don't know it yet because i think it's absolutely awesome because of a someway similar thinking. Patapon is a PSP game in which you play God for the Patapons, little lovely tribal creatures searching for a new life and new lands at the end of the Earth. Your mission is to recruit them and make them facing some dangers and bizarre creatures.
Not a hell of a plot, but which is remarkable to me is the way of interacting with the game, Patapons march to the sound of some drums controlled by little key-combos that you have to type in the right time and in the right order. So when the second part was about to be released, what's better to advertise it than giving people a little taste of what the game's about doing a Flash mini-version?
For me, that little taste was enough as to buy the PSP game, but as a reward when you play online there's also the fantastic Patapon Wallpaper Configurator, in which you can make, compare and share your own wallpapers using the characters and scenarios you unlock as you advance through the game, so in the end all of that helps in creating a "community" around the game and its characters (take a look at Google or YouTube)
As addictive as the old Lemmings games, Patapon has an enormous virtue in these days of technological fever, connecting deeply with our tenderness inside, soon you'll find yourself nodding your head to the rhythm of the drums. I'm sorry you reached here and now can't help but trying to play a little, your work productivity is about to decay for the next two hours, and that's why it's dangerous when played at work, Pata Pata Pata Pon ;)